Sare Africa
|Country General Manager
Nairobi, Kenya
Summary
Leading distributor and ecosystem partnerships, balancing growth, margins, and risk while aligning incentives across suppliers, distributors, and internal teams.
Highlights
Launched a new fintech revenue line (POS), establishing a scalable, transaction-led growth engine that diversified revenue streams alongside the core FMCG business.
Drove 200% revenue growth, increasing Monthly Recurring Revenue (MRR) from $1.1M to $2.5M, by owning full P&L and scaling Go-to-Market (GTM) & Route-to-Market (RTM) execution for FMCG and fintech distribution.
Built and led a high-performing, cross-functional commercial organization, improving customer Net Promoter Score (NPS) by 50% and strengthening execution discipline through a focus on integrity and accountability.
Enhanced unit economics and profitability, expanding Gross Margin by +2 percentage points, CM3 by +3 percentage points, and Net Profit by +1.5 percentage points through strategic pricing, stringent cost control, and operating leverage.
Strengthened operational controls and governance, reducing shrinkage and operational losses by 0.5% through improved inventory discipline.