About
Seasoned commercial leader with over a decade of experience in end-to-end P&L ownership and strategic growth, leveraging data-driven insights to optimize investments and accelerate customer success. Proven ability to build and lead high-performance, cross-functional teams, drive digital transformation, and ensure compliant operations in complex, multi-tiered organizations. Expertise spans commercial strategy, governance, and P&L execution, consistently delivering significant revenue growth and operational efficiencies.
Work
Sare Africa
|Country General Manager
Nairobi, Kenya
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Summary
Leading distributor and ecosystem partnerships, balancing growth, margins, and risk while aligning incentives across suppliers, distributors, and internal teams.
Highlights
Launched a new fintech revenue line (POS), establishing a scalable, transaction-led growth engine that diversified revenue streams alongside the core FMCG business.
Drove 200% revenue growth, increasing Monthly Recurring Revenue (MRR) from $1.1M to $2.5M, by owning full P&L and scaling Go-to-Market (GTM) & Route-to-Market (RTM) execution for FMCG and fintech distribution.
Built and led a high-performing, cross-functional commercial organization, improving customer Net Promoter Score (NPS) by 50% and strengthening execution discipline through a focus on integrity and accountability.
Enhanced unit economics and profitability, expanding Gross Margin by +2 percentage points, CM3 by +3 percentage points, and Net Profit by +1.5 percentage points through strategic pricing, stringent cost control, and operating leverage.
Strengthened operational controls and governance, reducing shrinkage and operational losses by 0.5% through improved inventory discipline.
Kapu
|Commercial FMCG Category Manager
Nairobi, Kenya
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Summary
Led strategic initiatives to drive significant sales and revenue growth through data-led assortment expansion and profitability optimization.
Highlights
Achieved over 200% Year-over-Year sales and revenue growth by strategically expanding product assortment from 50 to over 1000 SKUs based on data-driven insights.
Optimized profitability by 40% through rigorous trade term optimization and collaborative joint business planning with partners.
Maintained a 95% client retention rate by fostering exceptional supplier and stakeholder relationships.
Increased customer Net Promoter Score (NPS) by 70% through cross-functional collaboration and customer-centric solution development.
Scrum Trading Limited
|Ex-Co. Founder & Commercial Associate | Pricing Analyst
Nairobi, Kenya
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Summary
Co-founded and managed commercial operations, driving revenue growth and market share through strategic pricing and data analysis.
Highlights
Implemented dynamic pricing strategies, achieving a 15% increase in overall revenue.
Conducted in-depth market and competitive analysis to refine pricing models, resulting in a 10% increase in market share.
Identified and implemented cost-saving measures, reducing operational expenses by 12%.
Improved budget accuracy by 18% through detailed variance analysis and proactive forecasting.
Developed dynamic dashboards and data visualizations, enhancing decision-making speed by 15% through clear insight presentation.
Watoto Child Care Ministries
|Procurement Officer
Kampala, Uganda
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Summary
Managed end-to-end procurement operations, delivering significant cost savings, efficiency improvements, and supply chain resilience.
Highlights
Achieved a 30% increase in savings margin (USD 32,870) through strategic sourcing and robust supplier negotiations.
Improved operational efficiency by reducing end-to-end procurement cycle time from 14 to 7 days.
Expanded the supplier base by 10%, enhancing competitiveness and ensuring supply continuity.
Led market surveys and vendor evaluations, improving supplier performance and cost efficiency by 15%.
Ensured 100% delivery success during the COVID-19 pandemic through proactive planning and strong vendor relationship management.
Tuskys Official
|Purchasing Assistant
Nakuru, Nakuru, Kenya
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Summary
Supported procurement functions, contributing to cost reduction, improved order fulfillment, and enhanced supplier collaboration.
Highlights
Reduced procurement costs by 12% through effective supplier sourcing and contract negotiations.
Improved order fulfillment efficiency by 15% through meticulous management of purchase orders and supplier coordination.
Supported inventory planning and replenishment, reducing stockouts by 20% and product wastage by 10%.
Monitored supplier performance and compliance, boosting service levels and delivery reliability by 25%.
Contributed to 15% revenue growth by introducing strategic products and enhancing supplier collaboration.
Volunteer
Anestar Schools
|Board Member
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Summary
Contributed to strategic planning, governance, and educational excellence, supporting the development of future leaders.
Highlights
Provided strategic guidance for educational initiatives, enhancing institutional governance and long-term planning.
Supported the development of future leaders through active participation in board-level discussions and decision-making.
Contributed to fostering a culture of educational excellence and accountability within the school system.
Education
Strathmore University Business School
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Masters Candidate
Executive MBA
Kenyatta University
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BCom
Procurement & Supply Chain Management
Grade: Second Class Upper
Languages
English
Certificates
BOARD GOVERNANCE STRATEGY & ETHICAL LEADERSHIP
Issued By
Intellisys
LEADERSHIP AND MANAGEMENT SKILLS
Issued By
Corporate Staffing Services Kenya
Skills
Strategic Planning
GTM/RTM Planning, Joint Business Plans (JBP), Market Entry Strategy, OKR Development, Sales Forecasting & Pipeline Management, Sales Strategy & GTM Leadership.
Financial Acumen
Budgeting & Forecasting, Financial Modelling, P&L Management, Unit Economics.
Analytics & Tools
Advanced Excel (Modeling, Dashboards), Data-Driven Decision Making, Megaventory-ERP, Metabase, Microsoft Dynamics, Microsoft Tools, Odoo-ERP, Power BI, Salesforce, SAP-ERP, SQL.
Leadership
Championing Diversity & Inclusivity (D&I) initiatives, Cross-functional Team Leadership, Performance Management, Stakeholder Reporting, Talent Development, OKR Development, Team & Culture Building.
Governance & Operational Excellence
Building compliant operating structures, Risk frameworks, Business controls, Operational Efficiency.
Strategic Finance & Investment
Resource optimization, ROI analysis, Investment rigor.
Customer & Partner Ecosystem
Relationship Management, Executive Decision-Making Influence.
Strategic Sales
Solution Selling, Key Account Strategy, Sales Forecasting & Pipeline Management, Partner Sales Development, Cross-Selling & Up-Selling Strategy.
Procurement
Strategic Sourcing, Supplier Negotiations, Vendor Management, Cost Reduction, Inventory Management, Order Fulfillment.